We are also passionate about innovation and new sustainable production methods
Our vision
World leading producer of saffron
“By setting the standards for the highest quality, sustainably and ethically produced saffron, BlueRedGold will build a globally recognized and trusted brand supplying consumers, retail, food services and the consumer packaged food industry worldwide with saffron and innovative saffron products"
We break new ground in building the world's first large scale facility for automated production of saffron in a controlled indoor environment.
Beginnings
BlueRedGold
BlueRedGold AB was founded in Stockholm in 2021 after 4 years of research and production tests.
The first industrial controlled indoor production and full year cycle of saffron were delivered in Åkers Styckebruk in 2022.
Robotics and automation development started in 2022.
We sell online, through retailers within the restaurant and food industry, or via local entrepreneurs and gourmet partners.
BlueRedGold already has a functioning controlled environment production facility, and in 2022 we established our first commercial partnerships and sales.
Our future
Global competitor
"It's great when a dream comes true - but this is just the beginning. The goal is to become a world leader in the saffron market in order to contribute to a sustainable ethical saffron production at all stages.”
Mikael Öhman, founder, innovator and CEO at BlueRedGold AB
BlueRedGold Team
Mikael Öhman
Founder, Head of Production and R&D
Mikael is the founder and visionary behind our mission.
Ag tech professional with 6 years' experience from sharp saffron cultivation.
Helena Liljedahl
CEO
Entrepreneur, branding, strategy,
commercializing from start-up to
volume sales and international
expansion.
Background as CEO in MedTech
startup, Mktg&Sales mgr Weleda
AG. (skin care products), Int mktg
mgr Babybjörn, bus dev
consultant and coach.
Kristian Bengmark
Senior Business Developer
Gourmet food professional.
B2B sales
Fahimeh Shabani
Head of Food & Bewerage
Market researcher and digital content creator with insights and experience in food and beverage markets.
Anna Wessman
Chef
Creating content for recipes and social media.
Fredrik Löfgren
Expert developer Robotics R&D
Fredrik and his Team of developers performs R&D in automation and Robotics.
Christopher Lindqvist
Technical engineering
Farm developer with focus on technical engineering.
Liisa Wikman
Production quality control
Farm developer with focus on quality.
Advisory Board
Arca Kromwijk
Plant Researcher - Wageningen Uni.
Expert researcher on matters of plant physiology with bulb crops specialization.
Sandra Flodström
Advisor in Sustainability, quality and food safety
30+ years in the food industry CSR, audits, sustainability and quality, food science, food legislation and corporate communication (Paulig group, Santa Maria, etc.)
Filip van Noort
Plant Researcher - Wageningen Uni.
Expertise in indoor farming and crop production in an automated controlled environment.
Tommy Klein
Entrepreneur & Investor
30+ years experience in highly technical innovation initiatives and robotics.
Robert Luciani
Senior Advisor AI R&D
High performance computing and AI Robotics.
Board of Directors
Jonas Larsson Gadd
Chairman of the Board.
Business advisor with 15+ years experience from supporting mgmt teams in their strategic and operational work.
Karin Ljungren
Business advisor and entrepreneur with 20+ years experience in strategy, marketing and biz development.
Björn Öste
Serial entrepreneur. Co-founder of Oatly & Good Idea. Food tech investor. Member o.t. board Vertical Harvest Inc. Global brand building & biz within food tech, CEA, and metabolic health
Jan Enhager
Board member and investor.
Serial entrepreneur and founder of e.g. Vitamin Well and Nocco. Business advisor and food industry marketing expert.
Associates
