Elevating Saffron Production to New Heights

With Swedish Precision Automation

Our Journey

Established in the heart of Stockholm in 2021, BlueRedGold AB is the culmination of years of rigorous research and meticulous production trials.

In 2022, we achieved a groundbreaking milestone: the launch of the first-ever, industrial-grade, controlled indoor cultivation and year-round saffron production in Åkers Styckebruk, Sweden. This achievement was swiftly followed by our foray into the realms of robotics and automation, underscoring our commitment to innovation and precision.

BlueRedGold is Environmentally friendly Premium Saffron through automated hydroponic vertical indoor growing systems.

Presently, we delight in offering our exquisite saffron to a diverse range of clients worldwide. From esteemed establishments in the restaurant and food industries to partnerships with local entrepreneurs and gourmet connoisseurs, our saffron finds its way to discerning tables across the globe. Moreover, our commitment extends to nutraceuticals, supplements, and nutricosmetics, where we collaborate with experts to deliver premium products that cater to the health and wellness needs of our clientele.

Introducing the Industry Advisory Team

At the heart of BlueRedGold's success is a formidable assembly of experts and visionaries, each bringing a wealth of knowledge and passion to our mission.

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BlueRedGold Team Operations

Housing unparalleled expertise, our operations team boasts world-class knowledge in indoor saffron farming, a journey of innovation that began in 2017. Through their tireless efforts, we've transitioned from a Proof of Concept to the successful establishment of our inaugural commercial farm, marking the triumphant realization of our first harvest.

This dedicated team stands as the backbone of BlueRedGold, ensuring that every grain of saffron we produce is of the highest calibre.




Mikael Öhman

Founder and Head of production

Mikael is the founder and visionary behind our mission.

Pioneer, Entrepreneur, Operations Expert, Ag Tech Developer.

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Nastaran Baleng-Soultani

CEO and Head of marketing & sales

The Absolut Company, Unilever, SPACE, RadCap

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Andrei Boulescu

CTO and Head of Production & Automation

Huawei, Airbus, Innotek

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Christopher Lindqvist

Technical engineering

Farm developer with focus on technical engineering.

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Fahimeh Shabani

Food & Beverage

Market researcher and digital content creator with insights and experience in food and beverage markets.

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Food and Plant Division

Anchored by specialists in Food Technology and Plant Research, this team is dedicated to ensuring the premium quality and sustainability of our saffron.

Sandra Flodström

Sustainability, quality & food safety

30+ years in the food industry CSR, audits, sustainability and quality, food science, food legislation and corporate communication.

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Arca Kromwijk

Wageningen Plant Research

30+ years experience of research in plant physiology with a focus on bulb crops. Research on indoor saffron production.

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Filip Van Noort

Wageningen Plant Research

30+ years experience as crop specialist; indoor farming, crop production with a focus on tropical crops and saffron.

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Executive Board

A dynamic ensemble of seasoned strategists, brand architects, and sales mavens, they steer the company with a forward-thinking approach and an unwavering commitment to excellence.

Björn Öste

Serial entrepreneur.

Co-founder of Oatly & Good Idea. Food tech investor. Member o.t. board Vertical Harvest Inc. Global brand building & biz within food tech, CEA, and metabolic health.

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Karin Ljunggren

Board member and investor.

Business advisor with 15+ years of experience from supporting mgmt teams in their strategic and biz development work.

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Jonas L. Gadd

Chairman of the board and investor.

Business advisor with 15+ years experience from supporting mgmt teams in their strategic and operational work

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Jan Enhager

Board member and investor.

Serial entrepreneur and founder of e.g. Vitamin Well and Nocco. Business advisor and food industry marketing expert.

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AI and Robotics Unit

Our future-driven AI and Robotics team brings cutting-edge automation and intelligence to our processes, ensuring precision, efficiency, and innovation at every turn.

Robert Luciani

AI expert and cofounder.

Advisor in High Performance Computing and AI.

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Tommy G Klein

Advisor Robotics and investor.

30+ years experience in senior positions within ABB, SKF, etc. with a focus on robotics and automation.

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Associates & Supporting Partners

BlueRedGold AB has been granted 8.3 MSEK in support from the Swedish Board of Agriculture.

BlueRedGold AB (BRG) is developing a method in controlled environment agriculture for the production of saffron. Our vision is to develop a precision-automated, efficient, and environmentally optimized hydroponic cultivation system. All automation components are developed independently of each other, allowing BRG, through our tech partner Dyno Robotics, to license the entire system or individual parts to other outdoor and indoor growers.

Today, several manual processes are required to grow saffron. Automation facilitates tasks such as sorting the bulbs and separating the saffron stigmas from the other parts of the flower. The main benefit lies in resource savings. For indoor growers, the advantage is that they can easily implement all or parts of the system into their existing operations or facilities to cultivate a new, profitable crop. The most resource-intensive processes when cultivating saffron at scale are picking and sorting the saffron flowers, and then separating the petals, pollen, and other plant parts from the stigmas. It takes approximately 150 flowers to produce 1 gram of saffron, and this project aims to streamline several of those processes for both BlueRedGold and other growers.

Through this project, Sweden will be able to compete with Iran’s currently near-monopoly on saffron cultivation. We will reduce the need for saffron imports, while giving Sweden a real opportunity to become a credible saffron exporter on the global market.

We have been granted 8.3 million SEK from the Swedish Board of Agriculture as support to finalize and demonstrate proof of concept for our highly automated indoor saffron cultivation system and to offer the technology to other growers. The result could be that Sweden becomes self-sufficient in saffron and even a major exporter on the world market. We have defined five work packages, which follow the three climate zones that saffron corms go through during the annual growth phase, as well as automation for quality control, monitoring, and lab analysis required to demonstrate proof of concept for indoor cultivation.

The project is carried out in five distinct work packages.