Established in the heart of Stockholm in 2021, BlueRedGold AB is the culmination of years of rigorous research and meticulous production trials.
In 2022, we achieved a groundbreaking milestone: the launch of the first-ever, industrial-grade, controlled indoor cultivation and year-round saffron production in Åkers Styckebruk, Sweden. This achievement was swiftly followed by our foray into the realms of robotics and automation, underscoring our commitment to innovation and precision.
Presently, we delight in offering our exquisite saffron to a diverse range of clients worldwide. From esteemed establishments in the restaurant and food industries to partnerships with local entrepreneurs and gourmet connoisseurs, our saffron finds its way to discerning tables across the globe. Moreover, our commitment extends to nutraceuticals, supplements, and nutricosmetics, where we collaborate with experts to deliver premium products that cater to the health and wellness needs of our clientele.
At the heart of BlueRedGold's success is a formidable assembly of experts and visionaries, each bringing a wealth of knowledge and passion to our mission.
Housing unparalleled expertise, our operations team boasts world-class knowledge in indoor saffron farming, a journey of innovation that began in 2017. Through their tireless efforts, we've transitioned from a Proof of Concept to the successful establishment of our inaugural commercial farm, marking the triumphant realization of our first harvest.
This dedicated team stands as the backbone of BlueRedGold, ensuring that every grain of saffron we produce is of the highest calibre.
Founder and Head of production
Mikael is the founder and visionary behind our mission.
Pioneer, Entrepreneur, Operations Expert, Ag Tech Developer.
CEO and Head of marketing & sales
Entrepreneur, branding, strategy, commercializing from start-up to volume sales and international expansion.
Anchored by specialists in Food Technology and Plant Research, this team is dedicated to ensuring the premium quality and sustainability of our saffron.
Sustainability, quality & food safety
30+ years in the food industry CSR, audits, sustainability and quality, food science, food legislation and corporate communication.
Wageningen Plant Research
30+ years experience of research in plant physiology with a focus on bulb crops. Research on indoor saffron production.
Wageningen Plant Research
30+ years experience as crop specialist; indoor farming, crop production with a focus on tropical crops and saffron.
A dynamic ensemble of seasoned strategists, brand architects, and sales mavens, they steer the company with a forward-thinking approach and an unwavering commitment to excellence.
Serial entrepreneur.
Co-founder of Oatly & Good Idea. Food tech investor. Member o.t. board Vertical Harvest Inc. Global brand building & biz within food tech, CEA, and metabolic health.
Board member and investor.
Business advisor with 15+ years of experience from supporting mgmt teams in their strategic and biz development work.
Chairman of the board and investor.
Business advisor with 15+ years experience from supporting mgmt teams in their strategic and operational work
Board member and investor.
Serial entrepreneur and founder of e.g. Vitamin Well and Nocco. Business advisor and food industry marketing expert.
Our future-driven AI and Robotics team brings cutting-edge automation and intelligence to our processes, ensuring precision, efficiency, and innovation at every turn.
Navigating a new company can sometimes be overwhelming. If you're uncertain about the right person to connect with at BlueRedGold, don't worry!
Use our contact form below, and we'll ensure your inquiry finds its way to the appropriate team member. We value your time and interest and promise a prompt response.
